SMS Broadcasting Services That Reach Your Customers in Minutes
Sydney-based bulk SMS for Australian businesses, written, scheduled and sent for you.
Our SMS broadcasting services put your message on thousands of phones at once. You tell us what you want to say and when. We write the text, prepare your list, send it under your business name and report back on delivery.
Your Customers Read Their Texts. Are You Sending Any?
Most people check a text within minutes of it arriving. That makes SMS one of the quickest ways to tell customers about a sale that ends today, a delivery that’s on its way or a change to opening hours.
So why don’t more businesses use it?
Usually, it’s the work behind the message. Someone has to fit the offer into a few short lines, clean up a list of mobile numbers and make sure every send follows the rules. Without help, the text you meant to send this morning goes out next week. Or not at all.
SMS Broadcasting Services Backed by 40 Years of Customer Communication
CBF has been helping Australian businesses talk to their customers since 1985. We started with print and direct mail, and the job has always been the same: get the right message to the right people on time. SMS is simply the fastest way to do it.
You get one supplier for every channel. A text can tease an offer that lands in the letterbox the next day, or nudge customers to open an email blast you’ve just sent. We keep the wording and timing lined up, so your customers get one clear message instead of three disconnected ones.
Compliant With Australian SMS Rules
Commercial texts sent in Australia have to meet the Spam Act 2003. Recipients need to have consented, the message must identify your business, and every text needs a simple way to opt out. We build all three into each broadcast.
There’s a newer rule too. Since 1 July 2026, texts sent under a business name that isn’t on the ACMA SMS Sender ID Register show up as “Unverified” on your customer’s phone. Registration needs a current ABN. Either way, your business name appears on every message, which is exactly what customers look for before they trust a text.
How Your SMS Broadcast Works
- Tell us what you need. A quick conversation covers your message, who should receive it and when.
- We write it. Short, clear wording with one call to action, such as a link, a code or a phone number. Already have your text? We’ll check it fits and reads well.
- We prepare your list. Mobile numbers are cleaned, formatted and checked for duplicates, so you only pay for messages that can arrive. Our return mail and database management team can keep your contact data in shape long term.
- You approve and schedule. You see the final text and choose the send time. Nothing goes out without your sign-off.
- We send it and report back. You get delivery results and practical suggestions for your next broadcast.
What a Well-Run SMS Broadcast Gives You
Your message on customers’ phones within minutes of sending. That speed suits flash sales, appointment and event reminders, stock arrivals and anything else that can’t wait for the post.
Your business name at the top of every text, so customers know it’s really you. And delivery reporting that shows how the broadcast landed, which makes the next one easier to plan.
Most of all, the job gets done without you writing, formatting and checking it yourself. We manage the project, you manage the business.
Trusted by Australian Businesses Since 1985
For 40 years, businesses in Sydney and across Australia have relied on CBF to get their message out, whether it’s on paper, in an inbox or on a phone.
Planning a bigger campaign? Our multi-channel distribution service combines SMS with email, print and mail to reach customers wherever they are.
Ready to Send Your Next SMS Broadcast?
SMS broadcasting is one part of our full range of mail, fulfilment and distribution services. Tell us what you want to say and who you want to reach, and we’ll put together a quote.
Call 02 9774 4155 or contact the CBF team online for a quote. We’ll come back to you within one business day.
