Short run and fast turnaround digital printing no longer means you have to sacrifice quality. Digital printing does not use plates like offset printing. Instead it uses toner in high quality laser printers or liquid ink in large format printers. Digital printing offers a number of advantages; lower setup costs for short runs, only print the amount you need, variable data capabilities and lower minimum quantities. Today digital printing can be used to produce most printed collateral including labels, food pouches, food sleeves, business cards, full colour brochures, POS and large format banners and posters.